AIR JORDAN 1 RETRO HIGH OG 'NOT FOR RESALE'

Released in November 2018 the Air Jordan 1 Retro High OG NRG Not For Resale will be remembered for one feature which sets it apart from the rest, its use of not so hidden messages printed across the upper and midsole. They feature to embellish classic colour blocking that accents a white leather base with contrasting black overlays and a pop of Varsity Red around the collar. The phrases include ‘No Photos' embroidered across the heel of the left and right shoe, ‘Wear Me' across the tongues and ‘Please Crease' stamped on each toe box, as well as ‘Not For Resale' printed across the side of the white heel. This shoe almost seems to take inspiration from an instruction manual in its styling and definitely a playful but sly pop at the resale culture which has engulfed the trainer world, this kick is a satirical take on the way things are heading for the major brands and is clearly an acknowledgement that resale is on the up.